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C’OH BOY!

Brand Identity

●

Packaging

Whiskey with Whimsy




Whiskey with Whimsy

Refreshing whiskey branding for a more diverse audience

OBJECTIVE

Wiegand Manufactur was looking to create a product that appealed to the niche audience of students in the Bauhaus Universitat Weimar, that would compete in the increasingly saturated alcohol market. I developed C’oh Boy from the bottom up as a product that played with typical whiskey tropes, while playing into students' penchant for community, play and the unavoidably stumbling charm of growth.

ROLES

Product Development

Brand Identity

Photography & Editing

Prop Styling

TOOLBOX

Adobe Illustrator

Adobe Photoshop

Studio Photography



Adobe Illustrator

Adobe Photoshop

Studio Photography



Fresh Flavours

 A whiskey spirit that embraces the growing pains and clumsiness of young students, mellowing the harsh taste of whiskey with a sweet pairing of Mango and Coconut! Flavours influenced by my own south east asian background, the spirit is meant to be enjoyed in communal settings and paired with rich tropical cuisine. Whether it's a rowdy family gathering or a joyful student party there are no lonely cow boys here!

Fresh Flavours

A whiskey spirit that embraces the growing pains and clumsiness of young students, mellowing the harsh taste of whiskey with a sweet pairing of Mango and Coconut! Flavours influenced by my own south east asian background, the spirit is meant to be enjoyed in communal settings and paired with rich tropical cuisine. Whether it's a rowdy family gathering or a joyful student party there are no lonely cow boys here!

BEHIND THE BOTTLE

I aimed to subvert tropes of the typical audience that might drink whiskey. Old, serious, primarily men, and the branding for the drink reflects that. In old westerns rugged cowboys down straight whiskey, evoking their stoic nature. For our diverse student demographic, I took the iconic image of the cowboy and put him in our stylish boots.


This Whiskey Spirit was chosen from amongst 30 students in the Bauhaus Visual Kommunikation Major to be produced and sold by Weigand Manufactur, a distillery in Weimar Germany.



I aimed to subvert tropes of the typical audience that might drink whiskey. Old, serious, primarily men, and the branding for the drink reflects that. In old westerns rugged cowboys down straight whiskey, evoking their stoic nature. For our diverse student demographic, I took the iconic image of the cowboy and put him in our stylish boots.


This Whiskey Spirit was chosen from amongst 30 students in the Bauhaus Visual Kommunikation Major to be produced and sold by Weigand Manufactur, a distillery in Weimar Germany.


BRAND ELEMENTS

Main Typeface - COMICO

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

A mascot you’ll want to meet

(and take with you):

A mascot you’ll want to meet (and take with you):

C’oh Boy’s own Cowboy acts as logo, mascot, and marketing motif that creates recognisability through iconography. Tokenable marketing like matchboxes and stickers, make for cute accessories people can use in their daily life, passively creating brand awareness.

A mascot you’ll want to meet (and take with you):

C’oh Boy’s own Cowboy acts as logo, mascot, and marketing motif that creates recognisability through iconography. Tokenable marketing like matchboxes and stickers, make for cute accessories people can use in their daily life, passively creating brand awareness.

Safe Spirits

MAGICAL MYSTERY TOUR

Melanie Sit

RESUME

MEL.SIT134@GMAIL.COM

LINKEDIN

Melanie Sit

RESUME

MEL.SIT134@GMAIL.COM

LINKEDIN