MAGICAL MYSTERY TOUR
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Brand Identity
(K-Paul is my bias)
An experimentation of analog and digital techniques. Magical Mystery Tour is the exploration of the similarities of the Beatles to modern Kpop boybands. The classic album is reimagined into a y2k collage frenzy with inclusions for all the fans.
ROLES
Brand Identity
Editorial
Photo Editing
TOOLBOX
Adobe Photoshop
Adobe Illustrator
Scissors & Whimsy
Lyric Book
Primary Typeface - BITMGOTHIC
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
RECURRING MOTIFS
PHOTO CARDS
THE BEATLEMANIA TO BTS PIpeline
Kpop has become a worldwide phenomenon, bringing with it a unique form of stan culture, decorated photo cards and choreographed dances. Boy and girl groups are in again with a predominantly younger feminine fanbase that is often undervalued in society. Meanwhile the Beatles are lauded as an all time classic band (rightfully so), credited for innovating 60s music. But back then, things weren't so different. Beatlemania inspired fangirlism on similar levels to famous kpop groups as well as boygroups in the 90s & 2000s. The members sported matching mop haircuts and suits, and each was marketed with a certain persona to appeal to their female fans. What if the Beatles had access to the best kpop marketers in the industry? What would their version of kpop album inclusions look like? This is the Magical Mystery Tour reimagined as a Y2K hyperpop collage style thats been revitalised in the kpop industry.
THE IMPORTANCE OF PLAY IN DESIGN
Approaching this project I overwhelmed myself trying to create hidden meanings and symbolism, but the layouts started to really bloom once I leaned into the concept of play in design. It can be easy to fall into a hole of over-planning and analyzing so letting yourself be spontaneous once in a while is really freeing.