SAFE SPIRITS

UX/UI

Brand Identity

spotlighting safe and inclusive spaces to party

(in the clurb we’re all fam)

OBJECTIVE

Safe Spirits is the dream bar finding app with a focus on finding safe spaces to have fun for marginalised demographics like women, LGBTQ+, and POC. Playing with the idea of road warning signs the users can rate places to party based on their safety, vibe, location and service!

ROLES

Product Design

Brand Identity

Motion


TOOLBOX

Figma

Jitter

Adobe Illustrator

Adobe Photoshop

Capcut


BILLBOARD AD

OPENING SCREEN

Logo

BILLBOARD AD

OPENING SCREEN

Logo

KEY USER INSIGHTS

KEY USER INSIGHTS

Safe party spaces for marginalised communities

refresh barfinding app aesthetics & interface

destigmatizing safety as a priority

Customise your party

Safe Spirits allows you to find the bar or club suited for your needs and preferences! Simply select the filters you want and enter your location, or browse the venue type categories.



Safe Spirits allows you to find the bar or club suited for your needs and preferences! Simply select the filters you want and enter your location, or browse the venue type categories.



EVENTS FOR YOU

Scroll through events like parties, bar trivia nights, or open mics at venues near you. Geared for a format familiar to the new generation, the events page allows you to browse events quickly and assess the vibe and safety of the venue.



Scroll through events like parties, bar trivia nights, or open mics at venues near you. Geared for a format familiar to the new generation, the events page allows you to browse events quickly and assess the vibe and safety of the venue.



The Afterparty

When going out, one of the greatest concerns is getting home safely. In the Safe Route page users can schedule reminders and routes to get home and quickly access safe places they’ve saved or spaces they can chill until they feel more alert nearby.

When going out, one of the greatest concerns is getting home safely. In the Safe Route page users can schedule reminders and routes to get home and quickly access safe places they’ve saved or spaces they can chill until they feel more alert nearby.

SIGN ICONOGRAPHY

Branding that doesn’t sacrifice style for safety:

Don’t we wish all red flags came with a big flashing sign above them so we wouldn’t waste our time. Safe Spirits acts as a guide for those with heightened safety concerns and can also be carefree in the club. The bright playful branding reflects that, playing into the joys and community that nightlife can bring while highlighting real life preferences and dealbreakers. Because it's not a good party unless we all feel safe.



Primary Typeface - Coolvetica

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Secondary Typeface - Inclusive Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Animated Poster Campaign